Pints Up 2024

Orders are closed! We have a few extra cases if you were tardy to the party - Email Sheila

Pints Up Idaho is a tradition that gets beer lovers flocking to participating locations to collect the Idaho Pints Up limited edition glass. Roughly $1 from every glass sold benefits Idaho Brewers United. Those funds directly supports Idaho Brewers United’s mission to promote and protect Idaho Craft beer. More details about how the promo works below!

Supported by the Idaho Hop Growers Commission

Pints Up, everyone’s favorite Pint Day is slated for April 4 - 7. Where? EVERYWHERE! How does Pints Up work?

  1. You order the official glassware from IBU and we deliver it to you or have it shipped.

  2. You decide how you want to run your promotion (more on this below).

  3. April 4 - 7, you run your glass promo and we tell everyone we possibly can to get their glass before they’re gone.

    What do I do with the glasses I order? Do I sell the glasses? Do I have to give them away? What if I don’t have a tap room?

    Once you order your glasses from IBU, there is a lot of flexibility on your end. Here are a few options for what you can do:

    • Give away a glass with purchase of your beer like a traditional pint night.

    • Sell the glass at a discount with beer purchase. Examples: Buy a beer, get the glass for an extra buck.

    • Select a specific beer (or beers) that are eligible for a free glass with purchase. A great option if you have new beer(s) coming out!

    • No tap room, no problem! Partner with a retail establishment and give away the glasses when people get your beer on tap (follow all applicable laws, please and thank you).

    • Serve food? Suggest beer and food pairings that are eligible for a glass with purchase.

    • Use Pints Up as a cross promo to build your newsletter subscribers or social media following. Ask people to subscribe when they get their glass (a QR code at your bar is helpful!) or take a picture at your brewery and tag you on social media! Don’t forget the official hashtag - #pintsupidaho

    This is by no means and exhaustive list of Pints Up promotion ideas but hopefully a good jumping off point for you to figure out what works best for your business.

    Retail establishments are also eligible to purchase glasses and run their own promos so tell your accounts! Pints Up promos should be focused on Idaho beers.